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Social Media isn’t Replacing Marketing Folks…
I was reading Marketing News (the American Marketing Associations’ magazine) recently, the 5.30.09 issue on Measuring, and I came across an interesting quote in their “Measure Up” article (you need to...
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Outputs, Outtakes, Outcomes…Oh, my!
There’s been a lot of buzz around measuring the ROI of social media here and other places and it seems to come up a lot during the #pr20chats (PR 2.0 chats on Twitter). Sometimes measurement is a...
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PR 2.0 will double your workload
After discussing the inauthentic nature of PR in my last post, I hope you know that I do respect and enjoy being part of the PR profession (well, except those PR areas that are broken) and truly...
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Is Your Message Understood? Five Quick Steps to Make Sure
This weekend I was reading an article in the Fall Harvard Business Review OnPoint magazine (How to Get Your Message Across edition) called “Five Ways to Sharpen Your Communication Skills” by John...
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The Return on Investment (ROI) Craze Won’t Last
For over three years, I have sat back and witnessed the resurgence of a concept that seemed to be largely ignored or only found in dusty marketing books: Return on Investment. I am referring to the...
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